23 Oct 2012 – –
Chinese consumer electronic brands are gearing up to take on their Japanese and Korean rivals in a push for rapid growth in Australia, Fairfax Media reports.
According to the newspaper, Chinese groups TCL has made a concerted effort to expand its reach beyond its home market, by building its corporate brand and expanding its local distribution channels over the past several years.
TCL Australia general manager Sunny Xiang is confident the company can compete successfully in Australia.
”Chinese brands will be able to challenge the Japanese market position in five years,” he said.
The positive outlook comes in contrast to the negative performance of Japanese brands Sony, Sharp and Panasonic in recent times.
In the past financial year, the three brands have suffered a combined loss of $20 billion.