By Chi Chi Okezie | December, 2015
Some of the most successful business people, entrepreneurs, entertainers etc. find their success in niche markets. A niche is clearly defined as an area of the market specializing in one product or service. Another useful definition is a position or activity that particularly suits somebody’s talents and personality or that somebody can make his or her own. This concept can go perfectly for networking, as well. As savvy networkers, you too can establish a niche for reaching your goals and agendas.
Listed below are tips and strategies for zeroing in on your specific target.
A great way to create a niche for yourself in networking is picking specific events to attend. Only pick events which fall in line with your networking objectives. Narrow your selection to events in a specific part of town, or during a specific day of the week or hosted by a particular organization. Make sure that the event fulfills your goals and allows you to make the proper and most effective connections.
Plus One Guest:
You can be selective in the people you invite and associate with for business and social matters. There is nothing wrong in having a guest or go to person who understands your objectives and is able to help you advance. Most likely they can provide support, advice and even constructive criticism to enhance your networking journey.
Similar to event guests, perhaps you can consider scouting a certain type of business partner for your endeavors. Being specific also involves selecting partners who have similar core values, compliment and not conflict with your product or service offerings. They may also provide opportunities for cross marketing and promoting.
Hopefully, these suggestions can provide insight on creating a lucrative and productive network. Take the time to properly select these aspects of your business or social objectives which can lead to tremendous success.
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