What Are the Benefits of Effective Communication?

Tracey Fieber – October 01, 2015


The world needs people who can articulate their thoughts and ideas in such a way that others can grasp its depth and meaning. In a work place context, it can be the difference between an effective manager and a boring one.

Role of effective communication in workplace

An organization is essentially a group of people who strive to achieve a common objective. However, that is where the similarity ends. Other than the shared goal, there may be absolutely nothing common among them. They all come from different backgrounds, cultures, religions, profession etc. it is no wonder that more than 70% of conversations in an organization is about building interpersonal relations. The rest is dedicated to achieving the business end of the organization; such as liaison with external agencies, clients, customers, etc.

On a regular basis, the organization needs to formulate internal employee policies which need to be conveyed to the employees. Drafting agreements, business proposals, presentations etc form the other part of the picture. Therefore, one can see that effective communication is crucial for a viable work environment.

Effective Communication- A two way process!

Most people often confuse the idea of communication with talking. They may be good talkers, but bad listeners. This is where another problem presents itself. How good is an idea when no one is ready to listen to the speaker? Everyone is so keen on expressing themselves that few of them are actually ready to hear someone out. Effective communication is basically a two way process. It needs a good speaker as well as a patient listener. To be an effective communicator, you need to develop the art of hearing someone out diligently.

Another key aspect of good communication is the non-verbal gestures like body posture, tone, facial expressions etc. It goes without saying you need to adjust your words and body language according to the situation and the audience.

Effective Communication makes a better leader

The role of managers has undergone massive changes due to the rapid technological advancements, changing employee perceptions and evolving work cultures. The rate at which technology is advancing often leaves your team members on the floor confused and lost. This is where an ideal team manager can bank upon his effective communication skills to reassure his team members. By keeping the channel of communication open between him and his team mates, he can boost their confidence and enhance their belief in the organization.

There is also an increased need to ensure the flow of information to the right people. You cannot always depend on emails and newsletters to do the trick for you. An effective communicator can easily call for a meeting or a seminar where the message can be conveyed to maximum people.

It is quite clear from the above why effective communication is rightly called the ‘blood and soul’ of an organization.

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