Ways to Improve Business Communication

Ways to Improve Business Communication


By Ralph Waldo

Effective communication is very important to run a business successfully. Good communication can endear you among your clients, increase your brand image among your seniors, and cause you to be admired among those work under you. It can also help you in taking your business to the next level and earn you high profits. On the other hand, poor communication can limit the efficiency of your company. It may result in missing vital business deadlines, duplicity in work processes, and most importantly can suffer employee morale. According to a study conducted by Global English reveals, “97% of employees surveyed believe that poor communication as a result of inadequate business language skills can create misunderstanding”.

Often, there is a lot of disconnect in the communication process, which can prove very costly to a business. It may be verbal misinterpretations, lack of interaction, lost emails and unclear texts or poorly-worded messages. Effective communication – both internal and external, increase organization’s effectiveness, enables smooth operations and helps in reducing business contingencies. Communication is generally of two types – Digital and Interpersonal. Here are some useful tips to improve these two, that can benefit your organization and keep the things sailing smoothly.

Digital Communication: Most of the business communication is usually done using digital medium, like email. Writing email or text messages is easy when we are done with a friend. The target audience in business are corporate stakeholders, so it’s always better to be formal. Even a minor mistake in your written communication could negatively impact your credibility. It can result in loss of reputation and business as well. Below are the basic points you should follow while drafting a business proposal, email or other business letters:

  • Always treat emails like the real mails, not just the digital letters. While drafting an email, use powerful words, develop a natural voice, work toward your aim and present a clear deadline.
  • Craft the email carefully. Go back, check and edit for more clarity. Polish each and every sentence to keep the communication straight, positive and effective.
  • Don’t put any wrong or unclear information. Check your facts before sending the mail. Any wrong information makes you look like that you haven’t done your homework.
  • Don’t use any Emoticons, Colloquialisms and Slang, it may result in loss of translation and the person reading your mail may not understand what you are talking about. Keep it simple and to the point.
  • Choose the best subject line for your message. The subject line is the first introduction to the content of the message to the recipients’. Also, it helps in keeping your message out of spam box.
  • And, the most important is to archive all your business communication. Create folders to save all the old emails. It will help you in finding any communication easily in the future.

Interpersonal Communication: It is a face-to-face communication and involves exchanging information and the meaning via verbal and non-verbal messages. Sometimes, an email or a text just isn’t sufficient. Digital communication doesn’t involve any direct communication. Nobody sees you how your writing, but when you meet someone face-to-face, many things matter, such as your tone, body language and eye contact. Your message should be clear, concise and direct to the point. Add below mentioned tips in your interpersonal communication to make it meaningful:

  • Be confident while meeting your clients or superiors and don’t feel shy in person-to-person meetings. Maintain a proper eye contact to make a good impression.
  • Listen carefully and give your complete attention to the conversation. Understand what the opposite person is saying and then give your own thoughts.
  • Focus on your speech. Think before you speak and don’t get confused with your own words. Doing this, will dilute the purpose of face-to-face meeting.
  • Keep the communication professional, and avoid making it too personal. It’s good to befriend with people you are working, but don’t make it too friendly.
  • Never counter the opinion of your client, even if you disagree. It may offend them. Listen to them attentively, then keep your viewpoint and explain why you disagree with them. But, ensure to maintain a polite tone.
  • Ask questions to clear all your doubts and concerns. It will also help in holding the conversation and will generate new ideas that would be helpful in business.

These were the few suggestions, you can implement in your communication strategy and make it effective. Following these, will not only improve your business performance, but also personal improvements you make in your own life. It will also help boost your self-esteem and decision making and also make you stand out of the crowd. Effective communication is always about comprehending the other individual, not about forcing your opinions on others and winning an argument.


Article Source: http://EzineArticles.com/expert/Ralph_Waldo/2257227




20 Jan 2015

Book Now!



20 JANUARY 2015


FULL DAY WORKSHOP (8.30 am to 4.00 pm)



This is NOT another mind numbing workshop during which you doze off! This is a limited space interactive workshop in which you learn from Strategic Networkers Jayne Albiston and Grant Dickson.

This IS a facilitated workshop in a small group environment where you will learn to Network Strategically, on-line and off-line, with half the day dedicated to you adopting the mindset of a strategic networker, reviewing your personal brand and core values then assessing how you can connect effectively with others.

The afternoon session is focused on how to Connect, Build, Engage and Leverage off the LinkedIn® platform while maximising the benefits of a FREE LinkedIn® account. Do you want or already have a LinkedIn® profile and need guidance on how to use it more effectively? Do you think LinkedIn® is another Facebook®? Have you looked at LinkedIn® and “Just don’t get it”? This day is for you!

We provide you with a comprehensive workbook that contains our own personal tips and techniques for strategic networking and setting up and using LinkedIn® effectively. Take home all that you learn and implement simple strategies.

Come and meet some new people, network and learn – Lunch is included!

Register NOW and guarantee your place!


Small Business Networking: Tips For New Entrepreneurs

By Sophia L Jones
19 Jan 2014


Small business networking does not simply mean talking to other business people in a trade show. It’s not just about giving out your business card to prospected clients. With the economy today, being active and successful in the business industry means learning how to reduce operational costs; quickly reacting to market trends and updates, as well as promptly catering to the needs of the customers. If you want to compete in the business world, you should always be prepared of what the future might bring.

To become a successful business owner, it is very important to have a personal meeting and conversation with other entrepreneurs. This would help you build your network, as well as increase your customer base, and gain more referrals. This is also a good opportunity for you to learn, develop and grow your business.

As a new entrepreneur, there are so many things to do in order to reach your goals. Improving your approach in business networking is just one of the basics that you should know about. In every business event where networking is a possibility, you should always be prepared in making a lasting impression on possible customers and clients. Here are some tips that could help you expand your business network:

1. Be active in conferences held for small businesses. You won’t be able to expand your network if you are working on your own. Attending business conferences could give you the chance to learn about effective strategies done by other entrepreneurs. A business conference is a great way to learn about the success of others and use this as an inspiration for your business. This is also a great way to find opportunities and make important connections. Surrounding yourself with the best business people could improve your approach in business networking.

2. In every business situation you face, you should always be prepared for a short speech about your business, how you work, who you work with, and what you’re offering. Being prepared is the best thing. And for a business person, being able to express his business the simplest way could lead to big opportunities.

3. For every business event that you participate in, whether it’s a conference, an exhibit or a trade show, you should always have your business card. Presenting your business card to a possible client does not only mean providing your contact information. This could also introduce your brand to the client. So make sure that your business card is well presented, and effective in making a good first impression.

Video Content for a SEO World

02 Aug 2013 – Tina Courtney-Brown – Featured –

PoD_HD_Camera_SEO_YouTube (Custom)

Video content is the life force of the web, infusing movement, sound, and priceless engagement to the legions of people waiting to hear and see your message. Done with aplomb, videos create indelible experiences for people to bond with your message and brand, in ways that can literally be unforgettable.

Video content can also equate to SEO gold. In a recent study on content, ReelSEO proclaimed videos are a whopping 50 percent more likely to be found in a search, compared to plain text. With conversion rates having this much potential, it’s time to seriously consider your move into the world of viral videos.


Why Videos Rock SEO

A 50 percent increase in search clicks may not be the norm, but it’s clear that this kind of optimization is more than possible. Why? Because the web is built on text content, and anything that stands out from the pack is immediately more likely to draw attention.

Sure, it may seem like YouTube is overflowing with generic video content, but compare that to the sea of web pages, and video is a tiny pixel on a big screen full of data. That equates to a leg up in your SEO efforts. Only a small fraction of current video content is properly optimized, which means there’s a serious potential for getting your audience’s undivided attention.


Don’t Think Like a Marketer

The first step in creating video content that moves your SEO needle is to stop thinking like a marketer for your brand, and start thinking like someone searching for your goods or services.

Videos usually accomplish one of two goals: they entertain, or they instruct – preferably with notable expertise or engagement. Take a gander through YouTube’s treasure troves, and you’ll see a lot of popular videos with “How To” in their titles. Assess what works, and what makes the most sense for the message you’re attempting to share, and move forward with your vision.

Video titles, as you can well imagine, are absolutely critical to finding your intended audience. They need to be concise, informative, and they should clearly articulate what the viewer can expect when they choose to watch. Equally important, your title should be eye-catching; the title alone will sometimes make or break a user’s decision to press play, so spend serious time crafting the perfect hook.


Choose Keywords Wisely

Just as paramount to your video’s title are the keywords you choose to describe it. Ideally, at least one main keyword will appear in your title too. The process by which you’ll choose these keywords is actually pretty identical to that of text content. The difference is simply where you’ll place your selected keywords; in the case of videos, these will appear in your title, description, and tags. Use standard tools like Google Adwords to verify your keywords are in fact frequently used in similar searches. Then weave them into each descriptor with clarity, brevity, and a little pizzazz.


Placement Matters

Once you’ve produced a video you’re proud to show the masses, it’s time to rein in the eyeballs. To get the most out of SEO, you’ll want to post the video in a variety of places. At the bare minimum, video content should be showcased on your YouTube channel and your company’s website. If you have a company blog, definitely show-off the goods here too. You don’t need to post the actual video each time, but can always link to it on your YouTube page.

Every time you post the video online, however, it’s equally important to choose your words carefully once more. This means integrating your keywords and insuring text links are short and to the point. And here’s a rarely used but very powerful tip: transcribe your videos for maximum SEO magic. Sure, this can be tedious, but if you’re smart in production and script out your content before shooting, you only need to modify the existing text a bit to make it reader-appropriate. The result will be oodles of SEO-friendly text content to accompany your video – a very powerful duo indeed.


Share and Share Alike

Now that your video is produced and proudly showcased, your final step is some well-strategized social callouts. Use your active Twitter and Facebook accounts to alert your existing audience, and once again, choose the words that accompany the blasts very succinctly. It’s also wise to stagger your social shares across a number of days, rather than inundate your audience all at once. Since some of your fans are likely to follow you on more than one social channel, you’ll save them a little redundancy.

Finally, make sure to take a fair amount of compelling screenshots of your video to integrate into various campaigns. Don’t fall into the trap of posting your video and then forgetting it; allow it to continue to assist in your marketing strategies for as long as it feels current.

With statistics showing the popularity of videos over plain text in search results, and so few video content providers knocking it out of the SEO-park, there is ample opportunity to make major marketing headway with a few smart steps. Adopting a holistic and step-by-step approach to video production that includes smart SEO-tactics could equal a major marketing windfall for your team. Be ahead of your competitors; perfect the art of video search engine optimization.

Social Media is Key to B2B Content Marketing

31 Jul 2013 – Pam Dyer – Featured –

B2B Marketing

91% of B2B marketers now use social media as a content marketing tool.


Social media is key to b2b content marketing Social Media is Key to B2B Content Marketing, B2B marketers are distributing their content on social networks more than ever before.

A recent study conducted by the Content Marketing Institute and Marketing Profs confirms that content marketing remains a top priority for B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy. But many are uncertain about how to successfully employ the many tactics available to them.


Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruptive — instead of directly advertising your products or services, you are communicating with your target audience by sharing valuable, free information. The core of this content strategy is the belief that buyers will be driven to do business with you if you provide valuable information to them on an ongoing basis.


If you have a website, a blog, or maintain a presence on Facebook, Twitter, or other social networks, you are a publisher. You need to think like one, and build a digital content marketing strategy that leverages what you create — blog posts, website articles, images, and multimedia like videos, slideshows, and infographics — to enhance consumer engagement and conversion rates.

Here are some interesting statistics from the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America:
More B2B marketers are using content marketing to achieve organizational goals:



Brand awareness, customer acquisition, and lead generation are the top B2B content marketing goals:


87% of B2B marketers use social media to distribute content — it is now the most popular content marketing tactic:

B2B marketers are using an average of 5 social distribution channels.

LinkedIn is the top social network when it comes to B2B content marketing. It’s interesting to note that Pinterest is now being used by more than 25% of B2B marketers — read 18 Tips for Optimizing Your Pinterest Images to Improve SEO to learn how to get positive results and drive traffic with the visual social network.


63% of B2B content marketers say that producing enough content is now their biggest challenge: